The most important, and most expensive, purchase most of us make during our lifetime is our home – whether it’s a modern city apartment, a pretty suburban house or a heritage home somewhere in a rural area of surpassing beauty. Those in the know have been known to state that the third most stressful activity for us humans after death and divorce is buying or selling a residential property. It’s not just the paperwork, the search for the right home or the right buyer and the stress of the move itself, it’s because, if we’re buying, it has to be perfect and, if we’re selling, we’re letting go of a part of ourselves.
Everyone’s heard the best-known buzzwords in the real estate sector by now – location, location, location! It’s only too true, and only too tricky to get right without professional help. If local authority planning offices aren’t checked carefully, that magnificent view over green acres can turn into the latest version of condo-land or a factory estate almost overnight. Establishing correct land titles and other legal nightmares aren’t for amateurs, and a brand new paint job inside and outside doesn’t mean the foundations are safe!
Over the years, estate agents in general haven’t had a good press, perhaps unfairly in a good few cases. Many real estate agents are long-established family businesses now being run by the adult children of their founders, and know the community and its housing and commercial stock as well as their own back gardens. They’re caring, trustworthy and professional, and finding a good one isn’t that tough, especially if you live in Brisbane. If you’re looking for a choice of real estate agents, Brisbane is well supplied with a long list, and you’ll find Calibre Real Estate right at the top.
These good people don’t just care about profits or targets as to the number of homes sold! They care about the buyers and sellers as regards finding them a home they’re overjoyed with or the right price as part of a hassle-free sale. They’re also experts in property management, offering a first-class service to buy-to-let investors, commercial property owners or those needing to let their home in order to work elsewhere in Australia or overseas for a period of time. For the letting of commercial properties, an experienced Brisbane property manager is essential, and Calibre’s team will take care of everything including overseeing rental payments and dealing with maintenance issues.
Leasing, whether it’s a commercial property or rental home, is a complicated procedure best left to the experts, and involves maximizing rental yields as well as making sure the lessee is financially viable. Time frames are important, as property standing empty can deteriorate fast as well as generating no income. Calibre’s excellent marketing strategies utilize signage, print, online and email marketing to their broad database of clients as well as to prospective tenants.
Throughout the process, owners are kept informed of the level of interest garnered by ads and enquiries by interested parties, and advice is given on any adjustments to the strategy which might be needed. Importantly, your approval will be needed before any changes are made. Once a tenant has been found, Calibre can undertake all aspects of property management on your behalf, with bi-monthly financial statements and reports by email and regular post all part of the service. They’ll also take care of maintenance issues and all payments related to the property such as insurance, water and council rates, leaving you to relax and enjoy the income without worry.
About the Author
The Author is an expert Property Management and focus on Property Brisbane property manager.
There are a number of ways to prospect in commercial real estate. One of the more effective ways to do that is to send prospecting letters to key people and targets in your area. If this is something that is attractive to you in prospecting, then you will need to understand the letter system and implement it correctly.
The secret behind the success of the letter process is to make them relevant to the marketplace, and provide valuable insights to market conditions and trends. Over time, and through sending plenty of letters in a 90 day contact cycle, you are perceived as a market leader that should be considered when it comes to any new listing in the local area. That is when you will get a good share of invitations to present and pitch on listings.
Most clients and prospects want to use the best agent with the ‘runs on the board’. Prospecting letters set up that image and branding. Some agents believe that this is the only way to prospect. They would be wrong, particularly because this process takes many months if not years of consistent action to get the results coming back to you. Over a period of 12 months you should be sending 4 letters in a staged process. Every letter will have a new story or message to tell.
This letter based prospecting system is in addition to your cold calling, door knocking, and referral business. So you will have the other things to activate and run in parallel to your letter system.
Here are some rules to help you set up this valuable networking and prospecting process:
Letters should be sent to the right people by type and location. In this way you can judge the feedback and inbound enquires. Create letters for Sales, Leasing, and Property Management. That then helps you with relevance in each letter sent.
Follow up your letters wherever possible. Use the letters as triggers to make calls. They turn a ‘cold call’ into a ‘warm call’.
Letter frequency will always be important. At a minimum your letters should be going to the same people every 90 days. You can shorten that cycle to 60 days if you wish.
Track the conversations and enquiries that you get back from the campaigns. That will help you understand what works and how you can improve on that.
Meaningful messages should be created for each letter. Understand the ‘pain factors’ in the market today that apply to sales, leasing, and property management. Write the letters to the challenges that property owners and occupiers are suffering. Offer solutions.
Success letters should be sent to all businesses and property owners around each completed listing.
Marketing letters should be sent around all quality listings.